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Field Notes & Playbooks

The Playbook.Not the theory.

Unfiltered notes on how SaaS and FinTech companies actually solve complex UI problems, reduce churn, and scale.

0% fluff. 100% actionable metrics and component architecture.

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Fintech9 Min Read

Designing for Fear: How to Build Trust in Fintech Onboarding Flows

Most fintech onboarding loses 70% of users before the first transaction. Here's the 5-Fear Framework — with the Trust Stack model — I use to design trust into every screen.

Archive

Every playbook, in order.

Written for founders and designers who'd rather ship a tracked v1 than defend a beautiful v0.

The "Make it Pop" Era is Dead: Why Founders Only Pay for Measurable UX
MindsetSep 14, 2026
GA4 Data API for Designers: Pull Funnel Data Into Your Own Dashboard (Nuxt + Supabase)
Tracking for DesignersSep 13, 2026